BA (Hons) Music Business

Overview

The aim of the course is to nurture entrepreneurial flair while developing real-world skills and experience in recording, releasing and marketing music. You’ll be offered the perfect opportunity to build a detailed knowledge of the industry while developing your network and your own ideas in a creative space, using a mixture of both existing and emerging digital technologies.

As with all BIMM Berlin courses, you get to make the unique decision of where to complete Year 2 of your studies – either BIMM Berlin or BIMM London. Whichever location you choose, both cities are well-placed to encourage and develop your entrepreneurial ideas – the sky’s the limit!

Our professionally connected tutors will guide and support you through the teaching of personal, project management and business skills integral to artist and event management, marketing, music publishing, legislation and label strategies for recording and releasing music. You’ll also experience a number of exciting opportunities to develop ‘hands-on’ industry knowledge through recording projects, live events, work placements and internships with a range of creative industry employers. Berlin is the epicenter of the music industry and the country’s leading venues, broadcasters and companies are right on our doorstep.

You’ll also be a part of our thriving BIMM community, mixing and working with a melting pot of gifted writers, performers, producers, alumni and industry professionals.

So, what are you waiting for? To make your way in the music business, connect with us, and we’ll connect you to a life in music.

Validated by:

EU Students €7,450 per year

Non EU Students €12,950 per year

Payment options available

UK Students: please note that this course is not eligible for Student Loans Company funding.

Year 1

In Year 1, students address the essential music business skills that will underpin not only the rest of their studies but also their future career. This includes developing an understanding of the fundamental principles of business, the changing music industry landscape, real-world record label projects, artist and event management and both physical and digital marketing techniques. Students take six modules (120 credits). All modules are mandatory and run throughout the academic year (30 weeks). Module names and structure may be subject to change.

  • Label Project

    The programme philosophy of the BA (Hons) Music Business is for students to commercially exploit and develop the existing skills base at BIMM Berlin. To this end the Label Project is a module which aims to provide students with the practical skills required to simulate the release, marketing, promotion and distribution of recorded product. This Level 4 module provides the practical application for the work undertaken by the student in the concurrently studied theoretical Physical and Digital Marketing module.

  • Fundamentals of Business

    This module introduces some of the key frameworks that will be used throughout the course and provides students with an overview of the fundamental theories and concepts of business and management. They’ll examine organisations in terms of their functionality and the dynamic interplay between those functions. A range of environmental scanning techniques are introduced, requiring students to analyse organisations and markets. The nature of this module is not music industry specific and students will consider examples from a wide range of industry sectors and organisations. These studies form the groundwork for developing a wider understanding of music business concepts at large.

  • Artist Management

    This module introduces students to the key principles of finding, nurturing and managing creative artists, writers and producers in the contemporary music industry. In accordance with the programme’s aims and ethos, they’ll also examine individuals and companies within the constantly evolving music business and will study their organisation and its working structures. They’ll develop the interpersonal skills required to research, negotiate, manage, promote and maintain (both financially and culturally) a successful music career for an artist, writer or producer. This module is consistent with the course ethos of producing students capable of forging a career as 'music industry entrepreneurs'.

  • Event Management 1

    This module introduces students to the structure of, and roles within, the live music industry and examines key issues through the application of information to real event scenarios. It’s fundamentally a practical module that will equip students with the skills required to organise a music event, and supports the overall course aims of providing students with the opportunity to develop the knowledge and skills required for a career as a music industry entrepreneur, innovator or creative manager.

  • Physical and Digital Marketing

    This theoretical module is one that compliments the Fundamentals of Business and Music Industry Landscape modules, and aims to provide students with the knowledge and understanding required to evaluate, plan and execute a physical and digital marketing campaign for a commercial music project. They’ll study subjects such as general marketing principles and a history of marketing, to evolutionary changes in music marketing as a result of the internet. This leads to a specific focus on music industry marketing through the analysis of industry and student case studies.

  • Popular Music Studies

    This module considers the history of popular music and the work of key artists in the context of the social, political and cultural developments of the 20th and 21st centuries. Students will exercise the research techniques necessary to write academic papers and they’ll study alongside students from the BA (Hons) Music Production, BA (Hons) Songwriting, BA (Hons) Creative Musicianship and BMus (Hons) Popular Music Performance courses.

Year 2

STUDY IN BERLIN OR LONDON – YOUR CHOICE!
Year 2 requires students to build on their knowledge of the music industry landscape and to develop and apply critical, analytical and reflective skills to increasingly ‘real-world’ scenarios. The focus continues to be on developing independent learning, team work, leadership, organisational, problem-solving, networking and communication skills relevant to both academic study and the music business. Students take six modules (120 credits). All modules are mandatory and run throughout the academic year (30 weeks). Module names and structure may be subject to change.

  • Digital Project

    The BA (Hons) Music Business course aims to provide students with the opportunity to develop the knowledge and skills required for a career as a music industry entrepreneur, innovator or creative manager. To this end the Digital Project is a practical module that aims to provide students with the skills required to plan, present and execute a digitally-based marketing and distribution strategy for a commercial music project. It also develops students’ presentation and pitching skills, and provides a practical application for the theoretical concepts examined in the concurrently delivered Digital Entertainment Commerce module.

  • Digital Entertainment Commerce

    This module will examine the changes that e-commerce has brought to the music industry through a range of case studies that explore concepts from both inside and outside the sector. A general overview of e-commerce will precede a more detailed study of the components of a successful e-commerce strategy, providing students with the necessary skills to analysis and evaluate existing e-commerce products and strategies. They’ll apply their theoretical knowledge in two projects: as part of this module they’ll design and commission, to a prescribed budget, a technology-based application suitable for deployment within the music industry. This will provide hands-on experience of conceptual development of an e-commerce application. In the concurrently delivered Digital Project module they’ll develop and implement a strategy for either launching a new music product or service, or taking an existing music industry business online.

  • Project Management

    This module introduces students to project management concepts and lays down the groundwork needed to successfully run and deliver a project. It will cover a range of project management approaches, including strategies and methods to emphasise good practice, alongside identifying the pitfalls of poorly executed projects. They’ll gain practical experience of using project management techniques, and will cover course topics including project initiation, risk, planning, building and leading the team, project execution and standard methods.

  • Music Publishing and the Legal Framework

    Publishing represents a core element of both a business entrepreneur and a songwriting professional’s work. This module examines the administration and publication of musical material alongside study of the legal mechanics in the music industry. Aspects studied include copyright, contracts, licensing, royalties, formats, song books, intellectual property and emerging business trends. Students will study alongside peers from the BA (Hons) Songwriting course.

  • Business Start Up

    This project-based module studies entrepreneurial business practice and will involve students developing a music industry-related business plan. They’ll examine the principles of business start up with particular emphasis on analysing and producing the required elements of a successful business plan, including further developing techniques to analyse the current market position, engaging in market research, developing marketing plans and operations and exploring finances, such as forecasting results through building a profit and loss forecast, balance sheet and cash flow forecast. Students will also examine techniques and appropriate technological aides for presenting the final plan.

  • Financing Creativity

    This module introduces students to key concepts of financing creative projects and lays down the groundwork needed to successfully raise funds. The module will cover a range of approaches that include grant funding, crowdsourcing, sponsorship, start-up loans, private income and support in-kind. Students will develop practical planning and delivery skills including writing a fundraising strategy, pitching for money, filling out a grant application form, creating a sponsorship pack, managing budgets and risk, and evaluating impact.

Year 3

Year 3 encourages the highest level of independent, self-directed study and third-year projects include a real-world music business start-up project. Students also study increasingly complex event management techniques while undertaking an industry work placement and a dissertation. Students take four modules (120 credits). All modules are mandatory and run throughout the academic year (30 weeks). Module names and structure may be subject to change.

  • Music Business Project

    This module gives students the opportunity to apply their practical business skills and knowledge to the inception, development, implementation and critical review of a substantial music business project with both off and online implications. This involves the creation of a high level, autonomous portfolio of work. Students will select a suitable bespoke subject and under supervision from an industry specialist, will deliver work that encapsulates both practical and research-based content that represents a fit-for-purpose business model.

  • Industry Placement

    This module is designed to give students the real-world work experience within a music industry organisation. They’ll first discuss the approaches to, and preparation for, employment before working directly within their work placement organisation. In their placement company they will gain valuable first-hand skills working on a real life project. This will provide them with an important insight when researching, designing, implementing and evaluating their work for the concurrent Music Business Project module.

  • Event Management 2

    This practical module is an extension of the Event Management 1 module and further develops the application of business techniques associated with managing an event. It will equip students with the skills required to plan, design, implement and evaluate a music event. It supports the overall course aims of providing students with the opportunity to develop the knowledge and skills required for a career as a music industry entrepreneur, innovator or creative manager.

  • Dissertation

    This module is designed to offer students the tools and experience to complete a dissertation on a chosen subject within the scope of the music and entertainment industries. Working under supervision from an industry specialist, students can apply the skills and music business knowledge acquired throughout the course to identify, research and write a dissertation on a chosen topic within the framework of the music and entertainment industries.

MINIMUM REQUIREMENTS:

EU Students

To be considered for a place, students must have passed the Abitur with an overall grade of 4.0. A score of 10 / gut in the Hauptfach / Leistungskurs / Kurs mit erhöhtem Anforderungsniveau will meet necessary English Language requirements. Completion of the IB with a minimum score of 24 overall is required. Applicants studying A1/A2 in English will meet our English Language requirements.

UK Students

Minimum of 2 A-levels at grade C or above (160 UCAS points) or BTEC level 3 equivalent, and five GCSE qualifications at grade C and upwards, including English Language.

Please contact the Admissions Team if you’ve studied other qualifications. If you haven’t studied an approved English Language qualification, we require that you take an IELTS exam achieving a minimum score of 6.0 with no less than 5.5 achieved in each band.

Want to study here?

How to apply

Applications can be made directly to BIMM Berlin, to request an audition and/or assessment call +44 20 3701 3966. All students will be invited to attend an audition and/or assessment. International applicants who can’t attend an audition and/or assessment will be sent guidelines and an application form.

UK applicants can alternatively apply via UCAS – this course can be found on UCAS.com here.

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Coming from abroad?

International students

We’re proud to welcome students from all around the world. Our dedicated International Team is on hand to help with applications, visas, accommodation, settling in and much more.

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Course Specification

Mode of attendance:
Full-time
Length of course:
3 years
Awarding institution:
University of West London
Teaching institution:
BIMM Berlin
UCAS Code:
N826
Language of study:
English
Final award and exit awards:
BA (Hons)
Admissions criteria:
EU STUDENTS: To be considered for a place, students must have passed the Abitur with an overall grade of 4.0. A score of 10 / gut in the Hauptfach / Leistungskurs / Kurs mit erhöhtem Anforderungsniveau will meet necessary English Language requirements. Completion of the IB with a minimum score of 24 overall is required. Applicants studying A1/A2 in English will meet our English Language requirements. Please contact the Admissions Team if you’ve studied other qualifications. If you haven’t studied an approved English Language qualification, we require that you take an IELTS exam achieving a minimum score of 6.0 with no less than 5.5 achieved in each band. UK STUDENTS: Minimum entry requirements are five GCSEs at grade C or above (including English Language), plus two A-levels at grade C or above (160 UCAS points) or a BTEC level 3 equivalent.

Teaching this course

BIMM Tutors

From headlining the Pyramid Stage at Glastonbury with Moby and playing drums in the soundtrack to the Hollywood movie ‘Nine’, to performing for The Queen and being a vocal coach on the Russian version of The X Factor, our BIMM Berlin tutors have done it all. Imagine what you could achieve with direct access to their knowledge, guidance, experience and enviable industry connections!

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Making it in music:

Success Stories

Our students prove that talent and hard work are an impressive mix, with nearly 80% of our graduates making a living out of music alone. Take a look at our shining stars.

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