Aged 21, Vera set up Blend TV, a Berlin independent Music TV show featuring the likes of Franz Ferdinand, Björk, The Strokes and many more. After working for MTV as a freelance producer, she felt the urge to set up a music channel away from the major channels and after 130 shows she left for London to study.
A musician herself, she found herself recording her album in Nigel Godrich’s studio (Beck, Radiohead) and writing music for other artists (Dido ‘Loves To Blame’). Soon after, she was employed by Microsoft’s Paul Allen and Eurythmic’s Dave Stuart to manage the Hospitals’ Creative Scheme, managing a wide range of successful young artists. Simultaneously, she set up Studioweek, a management and production company based in East London. Since 2012 she has been lecturing for Central Saint Martins (University of the Arts, London), Westminster and the SAE Institute.Her key interest lie within the Music Business, looking at how the industry has formed and shaped trends. Vera is working on her PhD investigating how data collection and streams are influencing our musical taste.