Plan, Book, Promote, and Hit the Road 3-Day Touring and Live Performance
3-Day Touring and Live Performance is a comprehensive course tailored for musicians, bands, and event organisers who want to master the art of touring.
This course takes you step-by-step through the entire touring process and you will develop the skills to plan, book, promote, and manage your own successful tour.
Why take the course?
This course is essential for anyone looking to plan, book, and promote their own tour. You’ll gain a deep understanding of touring logistics, budgeting, and how to book and secure venues and accommodation.
You’ll also learn how to create effective promotional strategies, manage relationships with venues and promoters, and ensure a smooth on-the-road experience. By the end, you’ll be fully equipped with the skills and tools to execute a successful tour from start to finish.
3-Day Touring and Live Performance is designed to improve the understanding, knowledge, and practice in the following core areas:
- The process of planning and organising a tour
- How to book shows, secure venues, and arrange accommodation
- Budgeting and managing expenses
- Promotional strategies
- Build and maintain relationships with venues, promoters, and other key partners
- Managing logistics and ensuring smooth operations on the road
- The skills to execute a stress-free tour experience
Tour Planning and Organisation
Learn how to map out a successful tour route, taking into account factors like travel time, venue locations, and target markets to ensure an efficient and well-paced tour schedule.
Booking Shows and Securing Venues
Understand the ins and outs of booking shows, negotiating with venues, and handling contracts to secure the best spots for your tour.
Budgeting and Managing Expenses
Discover how to create and manage a realistic budget, covering everything from travel costs to accommodation, ensuring your tour remains financially viable.
Tour Promotion and Marketing Strategies
Master the art of promoting your tour through various channels, including social media, email campaigns, and partnerships with influencers, to maximise ticket sales and audience engagement.
Building Relationships with Venues and Promoters
Learn how to establish and nurture strong partnerships with venues, promoters, and other stakeholders to ensure smooth communication and support throughout your tour.
Logistics and On-the-Road Management
Gain practical knowledge of managing the day-to-day logistics on the road, including travel arrangements, accommodation, and troubleshooting potential issues for a seamless tour experience.
Duration and location
Mode of Attendance: Full-time (10am – 5pm, Wednesday – Friday)
Duration: 3 days
Locations: Berlin, London, and Manchester
Entry requirements
Minimum Age: 18 at the start of the course.
This course is open enrolment and there are no specific academic entry requirements.
In order to get the most out of the course, you should be able to both speak and write in English to a reasonable standard.
Please be aware that we have a limited number of places available for each course intake and operate on a first-come, first-served basis.
Dates and fees
Course dates:
Berlin
- 8th April 2026 – 10th April 2026
- 17th June 2026 – 19th June 2026
London
- 8th April 2026 – 10th April 2026
- 29th July 2026 – 31st July 2026
Manchester
- 8th April 2026 – 10th April 2026
- 29th July 2026 – 31st July 2026
Course fees: €299 in Berlin (£299 in London or Manchester)
Any questions?
For any questions regarding our courses or if you’d like more information on how to apply to BIMM Music Institute, please contact our Enquiries Team on 01273 840 346 or email shortcourses@bimm.ac.uk.
