Joe Sparrow

Music Business Lecturer

Joe teaches Music Business at BIMM University Berlin. He is a writer and broadcaster for the music industry news, research, and analysis service Music Ally, with a focus on music business, marketing, and technology.

He has extensive experience and a network of connections in the worlds of online music discovery, music-tech platforms, and online artist services. He works in a developmental, marketing and management role with emerging artists, and helps organise and operate major live events at SXSW, The Great Escape, as well as Most Wanted: Music and Tech Open Air in Berlin.

He ran the influential new music blog ‘A New Band A Day’ from 2008- 2018 (which led to his nomination for the ‘Indie Champion Award’ by the UK’s Association of Independent Music) and has worked in UK radio, music PR, and plugging.

Joe started teaching at BIMM Manchester in 2013 and has taught at BIMM Berlin since 2016.

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