Yvonne Hartmann
Lecturer, Music Business
| Yvonne Hartmann is an art director, photographer and consultant with a focus on visual branding and over a decade of experience in the music industry.
After working as a Senior Graphic Designer at Native Instruments for seven years, in 2020 Yvonne expanded into the world of artist branding, establishing her own business that helps music artists develop their own visual identities. As an art director her expertise lies in developing brand identities that are authentic and consistent across all touchpoints, including print, digital, social media, packaging, motion design and photography, overseeing the entire creative process from concept to execution. Through workshops and her own newsletter and online branding course “SONIC IDENTITY - A Musician’s Guide to Branding” she aims to give upcoming artists and industry professionals the tools to start creating their own cohesive brand identities. Yvonne’s growing portfolio includes international artists such as Bon Iver, Viktor Orri Árnason, Sophie Hunger, and Michelle Gurevich as well as established companies like Neumann, Beatport, Orchestral Tools and iMusician. Her photographic work has been featured in Crack Magazine, Musikexpress and other local magazines. |
