Lecturer, Music Business
As an art director and photographer Yvonne's work is focussed on visual branding within the music industry.
Having worked for over seven years as a Senior Graphic Designer at Native Instruments, Yvonne was instrumental in creating contemporary, state-of-the-art branding that matched the futuristic and forward-thinking digital technology that the common is so synonymous for. Away from the office, Hartmann took to the field to blow-up her photography portfolio, following the likes of Bon Iver on the road, in addition to shooting with Carl Craig, Garbage, amongst others. Yvonne’s photography work has also been published in Crack Magazine, Musikexpress, and other local magazines.
Eventually moving on from Native Instruments, Yvonne expanded into the world of artist branding, establishing her own business that helped musicians develop their own creative identities, and release campaigns. With a growing portfolio of international artists Yvonne has been helping others find their true creative expression.
As co-founder of MusiCoWomen, Yvonne established network to help empower women and gender non-binary people working in the industry and change the status quo to a more equal and diverse industry landscape, through events, online courses and networks.